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Nestled in over 650 acres of beautiful Welsh countryside in the Vale of Glamorgan, the Vale Resort is a hotel and spa with 143 bedrooms and 2 championship golf courses. It’s one of the UK’s most desirable golf and leisure break destinations, with exceptional sporting facilities, an award-winning restaurant and is home to Wales’ largest spa.

Thanks to their range of incredible facilities, Vale Resort is bustling with visitors throughout the year and also offers visitors spaces to dine, relax and refuel during their stay.


Two Years Down the Line – Checking in with Vale Resort




Vale Resort’s Goal

Vale Resort were looking to make big improvements on their coffee offering across a number of outlets within the hotel grounds. This included improving the quality and consistency of their current coffee offering as well as looking for a stronger support package to help make their coffee match the standards of their exceptional hotel.

Why they chose Bridge Coffee Roasters

Vale Resort recognised the breadth of knowledge and skills that Bridge Coffee Roasters have in the coffee industry. In turn, this allowed them to quickly trust Bridge Coffee Roasters decisions when suggesting the best way forward in improving their current coffee offer efficiently and effectively. Not only did Bridge Coffee Roasters provide the expertise and experience they needed but, being local to them also provided an opportunity for Vale Resort to support the local business economy and reduce travel emissions, therefore positively impacting their environmental footprint.

What Bridge Coffee Roasters did

Bridge Coffee Roasters were able to improve the quality of Vale Resort’s current coffee offering through a much higher quality, speciality coffee in their Roots range. This was chosen through a coffee cupping session where numerous coffees were tasted and compared. To make sure this coffee was consistent across all five of Vale Resort’s outlets, Bridge Coffee Roasters provided onsite and offsite barista training to advance their staff’s skillset to be able to craft the perfect cup of coffee time and time again.

Bridge Coffee Roasters also supplied Vale Resort with a number of high-end traditional and super automatic coffee machines, including Sanremo, Schaerer and Everysy, based on their consumer demand and needs. As a result of supplying machinery, Bridge Coffee Roasters then created a service package for Vale Resort, which meant they had access to Bridge Coffee Roasters service engineers for regular maintenance and support if a machine required servicing.

The results

Bridge Coffee Roasters were able to improve Vale Resort’s current coffee offering through working on all aspects of the in-cup experience. This meant that they were able to improve Vale Resort’s current coffee offering through a higher quality coffee, exceptional barista training, the best machinery for them and regular machine servicing. In turn, Vale Resort now continually receive positive feedback from their customers about their coffee, and have seen a drastic increase in coffee sales.

“Bridge Coffee Roasters are a pleasure to work with, and delivered the best quality coffee solutions for the Resort. Receiving the full package from speciality coffee, professional equipment and servicing through to high quality barista training meant that we were able to easily improve the quality and consistency of our coffee across the whole of our outlets. We were really blown away by their expertise in coffee, and look forward to our continued relationship.” – Rachael Beer, Purchase Buyer at Vale Resort

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