White Label Coffee

Strengthen your Brand Identity With a Bespoke White Label Coffee

Put your own stamp on your coffee flavour and branding with a bespoke white label coffee from Bridge Coffee Roasters.

Don’t get us wrong, we’re proud of our wholesale coffee brands, but we recognise that you might want to be more than a coffee seller, and a white label coffee designed around you, your business, and your customers’ taste can help turn you into a coffee brand in your own right.

As a trusted white label coffee supplier we put you in complete control of your product. We’ll work with you on a private blend that hits the flavour profile you want for your business and assist in developing your personal branding on everything from the bags your coffee comes in, to the cups you serve it in.

With flexible pricing on blends and single origin specialty coffee, you can select a private-labelled coffee that aligns with your product offering, or stands out alongside your business as your in-house coffee brand.

How does it work?

Designing your new white label coffee brand is a highly tailored experience for each business, allowing you to be as involved as you would like in the process. If you already have a coffee specification, flavour profile, brand name and designs ready to go – we can take your concepts and get roasting in no time.

However, our passion lies in creating coffee brands from start to finish to end up with a coffee that aligns with your taste preferences, target customers, business identity and growth objectives. Starting these white label coffee projects from scratch involves a few steps.

Step 1: Initial Consultation – whether it’s online or at our roastery, the first step is to discuss exactly what you’re looking for from your white label coffee and to get a general sense of the commercial goals and the flavour profile you are chasing.

Step 2: Tasting Session – we’ll invite you to join us at our coffee roasting facility to sample from a range of our existing coffee menu, or a selection of hand-picked coffees based 0n the results of the initial consultation. 

Step 3: Branding and Design – Based on the previous steps, our in-house design team will create a brand, logo, colour palette and assets for your new white label range based on business objectives, brand identity and customer goals. This leads to a discussion of packaging materials, marketing collateral and point of sale materials.

Step 4: Feedback and Testing – With your new coffee selected and branding designed, we can then take some time to soft-launch the new white label product at one of your sites to gather feedback from customers and staff on the flavour of the coffee.

Step 5: Roast and Launch – your new white label coffee hits the shelves, your barista teams will be trained on the new coffee offering, and your customers can enjoy drinking a delicious coffee that resonates with and promotes your own brand identity.

Our USP – Designing Coffee Brands for Existing Businesses

Whilst we’re happy providing white label to all customers, our skillset is primarily focused on creating bespoke coffee brands for existing businesses.

Case Study – Notcutts Garden Centre

As part of their coffee strategy, we designed a new coffee brand for Notcutts Garden Centres – 1897. We were briefed to create a coffee brand that aligned with the company’s heritage and customer demographic with a look and feel that aligned with the services environment, whilst creating a strong brand that visually represented the corporate social responsibility of the company.

Just Want Coffee? – We’ve Got you Covered

A full branding coffee solution isn’t for every business – some may be looking to sell white label coffee at their physical site or as part of a new online business venture. For those businesses just interested in selling a coffee under their existing brand, we’re here to help.