For most hotels, the overnight stay fares contribute a significant amount towards their overall revenue, placing great importance on the need for maintaining high levels of guest occupancy. But what happens after guests check in? Many leave the premises during the day, spending their money elsewhere on food, drinks, entertainment, and experiences.
That’s a missed opportunity.
The real potential during the day lies in increasing guest dwell time and daytime spend per head. You have gone through the effort of attracting your guests, why not tap into them by encouraging additional spend in a way that improves their experience?
Whether it’s leisure guests heading out to explore the city or business travellers squeezing in off-site meetings, encouraging them to stay on site and enjoy what your hotel has to offer, can significantly boost your bottom line.
In this article, we'll quickly explore some proven ways to tap into this additional revenue stream by improving and expanding your hotel's service offering.
19 Proven Methods of Increasing Hotel Guest Spend
Make Your Hotel the Destination
Most hotel guests aren’t there for the hotel, they’re there for a nearby event, business meeting, or local attraction. But when you position your hotel as an experience in itself, it becomes somewhere people are excited to book whenever they get the chance.
By making your hotel a destination spot, guests start to choose your hotel not just because they need somewhere to stay, but because they want to experience what you offer. Here are a few ideas how:
Fantastic spa facility
Offer a relaxing escape with high-quality treatments, sauna or steam rooms, and tranquil surroundings that draw in both guests and locals. Consider advertising treatment packages or spa experiences, available to be purchased as gift cards to attract new visitors during the day.
Great gym
Well-equipped, modern fitness spaces appeal to both business travellers and leisure guests trying to stay on routine. Many hotels even offer rolling monthly gym memberships to locals to increase spend even when rooms are fully booked.
High quality pool
An inviting indoor or outdoor pool can turn a standard stay into a mini-break, especially for families and wellness-focused travellers.
Comfortable facilities
Beautifully designed lobbies, lounges, and bedrooms elevate the whole experience and encourage guests to spend more time on-site.
Gourmet restaurants
A standout dining experience gives guests a reason to stay in for the evening, and brings in non-staying customers too. Offering a premium restaurant menu that genuinely rivals your nearby restaurants, rather than just existing as a convenient option, helps get the word out that your hotel is a place worth knowing.
Tennis / racquets facilities
A niche offering like tennis, pickleball or padel courts helps attract guests looking for an active break or somewhere with a bit of novelty. Growing within all demographics, having a multifunctional space to offer a range of sports is a great way of increasing day visitors and time on site.
Specialty coffee shop
On average, hotel coffee is severely lagging behind the kind of quality drinks your guests can find at nearby independent coffee shops. This is something guests have come to expect, sadly, and means a large number of them will head out straight away to get their caffeine fix.
To combat this, offering a high-quality coffee bar with specialty coffee beans, trained baristas and an impressive espresso machine gives guests a reason to linger, and keeps them from heading to the high street with their money.
Encourage Guests to Invite Others
When your hotel becomes a social or professional meeting point, it naturally increases footfall, dwell time, and spend per head. Allowing guests to bring in other visitors that may end up spending money on food and drink, guest passes, or experiences, allows you to capture additional spend.
By creating an environment that welcomes outside visitors, you can build more opportunities to monetise your facilities without disrupting your overnight guests.
On-site co-working spaces with quality coffee
Comfortable seating, strong Wi-Fi, and great coffee can attract local freelancers or business travellers to use your space during the day. Installing in a high quality bean-to-cup coffee machine allows guests to easily help themselves to a delicious specialty coffee
Conference rooms with brilliant amenities
Businesses regularly hold off-site meetings and company days, and hotels that can offer large, comfortable conference rooms with thoughtful extras are able to attract these large groups.
Offer well-designed meeting spaces with thoughtful extras like proper coffee, healthy snacks, a delicious lunch offering, and tech that actually works. High output filter coffee machines work great here in serving large quantities to big groups during breaks.
Affordable ‘day passes’ with access to facilities
Provide access to the spa, gym, or pool for a fixed fee to boost revenue and get more eyes on your offering.
Competitively priced tasting lunch / dinner menus
Create set menus that encourage guests to bring colleagues or friends without breaking the bank. Competitively priced 2 or 3 course lunch menus can quickly spread word of your hotel when the quality shines above expectations, making it an attractive destination for lunch meetings or catchups with friends.
Sleek cocktail bar
A stylish, comfortable bar with signature cocktails or local spirits becomes an easy choice for pre-dinner drinks or casual catchups, and can even be used as a multifunctional space such as a coffee shop for the early risers.
Daylight Events That Don’t Disturb Your Guests
Daytime events are a fantastic way of bringing guests and others into your building during the day, but make sure they aren't disturbing your regular guests and discouraging repeat visits. Thoughtful, low-key programming during daylight hours adds energy to your space, engages curious guests, and brings in extra foot traffic, all without disrupting the calm atmosphere your guests expect.
Lobby pop-ups or partner takeovers
Collaborate with local artisans or brands to set up small stalls or tasting stands in public areas, or even expand these to pop-up markets or craft days with multiple traders during sociable hours.
Mini workshops (e.g. cocktail masterclass, coffee tasting, painting)
These are light-touch, low-noise events that guests can drop into without needing to plan their whole day around them, but can also be part of a gift card package. Consider tapping in to your staff's expertise in cocktail making, latte art, or their passion projects, to sell bookable workshops and classes.
Fitness Classes, Run Clubs or Challenges
Already have an impressive gym setup? Why not consider running a series of fitness classes during the day that your guests can book in for free, or external visitors can pay a small fee to join. Offerings such as pilates, yoga, spin or strength and conditioning can help cater these classes to a wide range of demographics.
Book Clubs and Coffee Mornings
Host relaxed, recurring social events that bring together guests and locals over quality coffee and light conversation, ideal for quiet daytime hours. A simple but effective way to build loyalty and footfall, especially midweek. All you need is a cosy space, great coffee, and a warm welcome.
Turn Check-in and Check-out Into Revenue Moments
The hours before and after a guest’s formal stay are often wasted, but they don’t have to be. By offering thoughtful upgrades, early access, or simple comforts, you turn those buffer times into meaningful touch points that add value for the guest and generate additional spend.
Early check-in packages with lounge access and coffee
Offer early arrivals a place to relax with free Wi-Fi, soft seating, and a great coffee while they wait for their room.
Late check-out bundles including lunch or spa access
Encourage guests to extend their stay by bundling check-out flexibility with a final lunch or wellness experience.
Designated quiet zones with reliable Wi-Fi and charging
Create easy-to-access spaces for guests checking out later in the day or squeezing in last-minute work before their journey home.
Offer a Premium Coffee Experience with Bridge Coffee Roasters
Working with over 500 business across the UK, we have consistently found that hotels who become known for their coffee quality are able to compete with nearby coffee shops - keeping guests on site for longer in the morning, attracting new visitors, and increasing both satisfaction and revenue.
Ready to Make Coffee your Reason to Stay?
From early morning arrivals to relaxed afternoons and informal meetings, coffee touches every part of the guest experience.
At Bridge Coffee Roasters, we help hotels serve consistently high-quality coffee that keeps guests on site longer, boost guest satisfaction, and increase spend per head. Whether it’s a full café setup, a self-serve station in your business lounge, or great-tasting coffee in every meeting room, we're here to help.
