If you’re here, chances are you know your hotel’s coffee offer isn’t quite where it should be.
Maybe guests have mentioned it. Maybe you’ve seen them leave for the café down the road instead of ordering from your bar. Or maybe you just know — deep down — that sachets, stale beans and tired machines don’t match the premium experience you’re trying to create.
Whatever brought you here, the important thing is this: you’re ready to make a change.
Because today, poor coffee is more than a minor complaint. It’s a missed opportunity. When guests can get exceptional coffee everywhere — from independent cafés to fast casual chains — they expect better when they stay with you.
So the big question becomes:
- How do we stop guests walking out for better coffee elsewhere?
- How do we make our coffee offer something worth staying for — and spending on?
In this blog, we’ll break down the common issues that hold hotel coffee back, and show how smart operators are turning simple coffee upgrades into a better guest experience, and stronger bottom line.
It’s important to choose a coffee (or a range of different coffees) that appeals to the target audience and amplifies the brand and reputation of your hotel. That’s why we offer 20+ different coffees under various brands, from the specialty grade coffees with interesting fruit-flavour notes to the darker roasted traditional Italian blends.
Before selecting your coffee, make sure to try a wide range of coffees including different origins, blends and roast profiles to narrow your choice down to the perfect bean.
Having well trained staff is the missing ingredient for many hotels when it comes to coffee, as otherwise they will not be able to get the best out of their machines. Thankfully, a little bit of training goes a long way.
Once your staff have a handle on the basics of brewing delicious coffee, your hotel can rival the local specialty coffee shops and impress guests with a tasty brew every morning.
Consider enlisting yourself and your staff on a SCA Barista Training course to aid the longevity of your machines, and significantly increase the quality of your coffee.
This can be achieved through our Brand Champion programme. In collaboration with you, we’ll develop a Brand Manual that sets out everything your staff need from drink recipes, to brand guidelines upselling and promotions. This Brand Manual can then be used across hotel chains to maintain quality and consistency across multiple sites.
It’s also important to regularly become your own customer, and judge your coffee offering from the eyes of your hotel visitors.
This is something we provide through our Brand Champion programme, regularly visiting our hotel customers to provide advice and retraining where appropriate, and sending ‘mystery shoppers’ to provide feedback on drink quality and the overall customer experience.
5. Specialty Coffee for the Bedroom
We all know the feeling of not being able to get up out of bed until you’ve had a morning coffee. Most of your hotel guests will crave a coffee before venturing downstairs, so it’s important to offer coffee in the hotel bedroom.
Nespresso-compatible pods are the ultimate form of quality meeting convenience, especially with many third party coffee roasters now offering their own coffee pods.
Replace those stale packets of instant coffee with freshly roasted and sealed instant coffee pods, available in full recyclable aluminium pods. Check out our recommended specialty coffee pods
6. Seasonal Drinks Menu
As much as it pains us to admit, not everyone loves coffee. Many of your regulars will instead go for a cup of tea or a juice in the morning, so it’s important to offer something for everyone.
Moreover, you can increase customer satisfaction amongst your coffee-drinking regulars by offering something new every once in a while.
Consider offering a changing menu of seasonal drinks to capitalise on changing trends and seasonal tastes, such as ice lattes in the summer and pumpkin spices in the festive period.
Get Started with Great Hotel Coffee
Serving high-quality coffee is essential for hotels to meet the expectations of their guests and stay competitive in the market.
At Bridge Coffee Roasters, we understand the importance of serving exceptional coffee, and we’re here to support hotel chains in their journey towards coffee excellence.
So, why wait? Get started today to enhance your hotel’s coffee experience. Request a free sample of our coffee brands and discover the difference high-quality coffee can make for your guests.
